Computing a word count or character count can enable certain kinds of analysis, particularly if a text column stores natural language data. You could, for instance, measure the correlation between word count and other observable attributes.
To count the number of words or characters in a text column:
Punctuation and spaces are included in the character count. By default, the new column’s name reflects the calculation, but you can give it a new name of your choosing. (Note that changing the name will not affect the calculation itself.)